0204 - Royal Crown (RC) Cola tin lithograph thermometer

LOT SOLD

Opening Bid: 1 ZAR

CLOSING BID

350 ZAR

an Original 1950s/1960s Royal Crown (RC) Cola tin lithograph thermometer. These were common "point-of-sale" advertising pieces used in general stores and gas stations across North America and, to a lesser extent, international markets.

Product Information & History

  • Slogan: The "The Fresher Refresher" slogan was famously used by RC Cola during the mid-20th century (specifically the 1950s into the early 60s) to compete with Coca-Cola and Pepsi.

  • Material: It is made of tin litho (lithographed steel). These are highly collectible because they represent the "Golden Age" of soda advertising.

  • Design: The design features the classic Royal Crown logo with a blue crown and the red "Royal Crown Cola" text. The thermometer usually measures temperatures from $-40$ to $130$ degrees Fahrenheit.


 

Factor Description Impact on Value
Condition Visible scratches, some surface rust, and minor paint loss (patina). The thermometer tube appears intact. Moderate
Authenticity This looks like an original period piece, not a modern reproduction. High (Adds Value)
Local Rarity RC Cola items are less common in SA than Coke, making them desirable for "Man Cave" collectors. High (Adds Value)

Estimated Market Value in SA:

  • R2,500 to R4,500

 


CONTACT DETAILS:

Auctioneer: Dirsan

Contact No: 082 235 8456

Email: [email protected]

Bidder No Bidder Time Amount
28 Phillip Pieter Theron 2026-07-03 06:56:30 350
28 Phillip Pieter Theron 2026-06-29 20:11:01 101
18 Johan van Rensburg 2026-06-24 15:05:35 1
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